Loyalty Expo Conference Assistance

Chat about your conference question

We're sorry, chat is currently unavailable

Chat hours are listed below.

Monday - Friday: 08:30AM ET- 05:30PM ET
Saturday - Sunday: Closed

It is currently

Call or e-mail about your conference question for:

 513-800-0360
 info@loyalty360.org
Home  Agenda   Activating Data: How Loyalty Data Can Fuel Enterprise Growth Across Your Organization

Agenda & Speakers

Activating Data: How Loyalty Data Can Fuel Enterprise Growth Across Your Organization

Thursday, June 6, 2024 - 11:10 AM - 11:50 AM
In today's data-driven world, understanding your customers is key to success. This workshop dives deep into how loyalty is the best way to capture zero-party-data, that can help fuel enterprise growth across your entire organization.
 
Harness the Power of Zero-Party Data:
  • We'll explore the increasing importance of Zero-Party data in a privacy-focused environment.
  • Discover how Zero-Party data goes beyond transactions and behavior, revealing the "why" behind customer actions.
  • Learn strategies for gathering valuable insights without being intrusive, fostering trust and stronger customer relationships.
  • See how Zero-Party data fuels hyper-personalization across all touchpoints, from loyalty programs to CRM experiences.
 
Unleash the Engagement Power of Gamification:
  • Explore gamification as a powerful tool to drive customer engagement and loyalty.
  • Learn how to integrate game mechanics into your loyalty programs to boost repeat purchases and collect valuable Zero-Party data.
  • Discover how gamification creates a flywheel effect, building momentum and long-term success for your brand.
 
Join Kobie and learn how to activate your data to achieve sustainable growth through Zero-Party data and gamification.

Speakers

Julie Gerola, VP of Consulting, Kobie

Julie is a data-driven marketing leader, passionate about leveraging customer insights for sustainable business growth. She has deep experience advising leading brands like Citigroup, Marvel, and Sony, focusing on how to harness the power of loyalty data to create hyper-personalized experiences and drive customer lifetime value (CLTV).

With a history of developing innovative loyalty programs that integrate gamification mechanics and leverage data for personalization across all touchpoints, Julie is prepared to equip you with actionable strategies to align departments around a data-driven approach to loyalty, ultimately driving enterprise growth.