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Agenda & Speakers

Fueling Loyalty: Transforming Everyday Purchases with Dynamic Partnerships

Thursday, June 6, 2024 - 11:10 AM - 11:50 AM
Discover how Fiserv, in partnership with Engage People, Velocity Logic, BP, and Amazon, is revolutionizing the rewards landscape for millions of consumers. Through an innovative integration, uChoose Rewards members can now redeem points directly at the pump or online. This seamless experience not only enhances convenience and the experience, but also boosts card usage and customer loyalty, reflecting the evolving expectations of today's consumers. Join us as we explore the intersection of technology, convenience, and consumer empowerment in driving lasting brand loyalty.

Speakers

Jeri Scheel, Sr. Director - Digital Strategy, Fiserv

Jeri Scheel, Senior Director for Digital Strategy, has been with Fiserv for over 10 years with ever-expanding responsibilities culminating in her current role of leading digital products like the uChoose Rewards loyalty program and Digital Issuance. Jeri brings insights to the digital space based on her extensive years in telecom, building mobile applications and partnering with clients and vendors worldwide.

Jeri has Bachelor’s and Masters degrees in Business from Kent State University and is an avid, competitive tennis player who loves to read and travel.
 

Jonathan Silver, CEO, Engage People

As the Chief Executive Officer (CEO) of Engage People, Jonathan is responsible for managing all facets of the business. He leads the long-term corporate strategy, marketing and sales at one of the fastest-growing technology companies in Canada, according to Profit Magazine. Jonathan has a proven executive management track record and over 20 years of experience driving growth in the loyalty and technology industry. Prior to Engage People, Jonathan held numerous senior positions in the loyalty sector and was Chairman and Co-owner of MyAxs and CEO and Co-founder of Access (formerly LRG Rewards). His passion is the customer space where he focuses on developing innovative solutions that drive tangible results. Jonathan is a member of the leadership team and board of directors at Engage People. He earned an MBA from the Ivey Business School at the University of Western Ontario.