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Home  Agenda   Loyalty360 Awards Finalist Presentations: Creative Campaign and Communications

Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Creative Campaign and Communications

Wednesday, June 5, 2024 - 2:15 PM - 3:15 PM
The finalists competing in the 2024 Loyalty360 Awards will share details of their programs and strategies in fast-paced presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Creative Campaign and Communications 
To stand out from the crowd, customer loyalty demands creativity. Considering the number of programs bombarding consumers today, only the most distinctive campaigns succeed in breaking through the static to stand on their own as unique entries in the hearts, minds, and inboxes of consumers. This category rewards brands thinking outside the box to engage these consumers in new and innovative ways through short-term campaigns.
 

Speakers

Avery Miller, VP Avion Rewards Consumer Digital Products, Royal Bank of Canada

Avery is a veteran of banking and payments having held positions across operations, risk, strategy, and product for nearly 20 years. He currently leads shopping experiences and digital consumer products for Avion Rewards, RBC’s award-winning loyalty and rewards program. Prior to this Avery was responsible for bank partnership integrations, like card-linking and pay with points, and commerce optimization for enterprise clients at PayPal. He was also responsible for the innovation labs and digital commerce strategy at Capital One, including the purchase of Wikibuy (now Capital One Shopping). Avery loves solving interesting and complex user problems and is the author of several payments’ patents.
 

Barbara Ann Hagen, Vice President - Sales and Marketing, Thriftbooks

Barbara Hagen is the Vice President of Sales and Marketing of ThriftBooks, the world’s largest online independent seller of used and new books. Hagen has more than 20 years of experience as a senior marketing executive with an exceptional track record of success at Fortune 100 companies spanning Retail, CPG, and Tech and proven expertise in many areas including global strategy; loyalty and retention; eCommerce, inclusive of digital and performance marketing; omnichannel marketing; media, social, and multi-channel communications. Her previous roles include executive marketing leadership positions at Target, Microsoft, Best Buy and Johnson & Johnson.

As a data-driven marketer she leverages her experience to drive profitable sales growth, establish deep customer loyalty, and bring to market innovative strategies for ThriftBooks. Her extensive background has enabled her to successfully deliver continued top-line and bottom-line growth for ThriftBooks while strengthening the brand’s overall market position within the industry.

Hagen received her undergraduate degree in Marketing and Advertising from Syracuse University, an MBA in International Marketing from NYU’s Stern School of Business, and a Master of Science in Business Analytics also from NYU’s Stern School of Business.  She lives in the Seattle area with her husband, three kids, and two much-loved cats.

Brittany Trangsrud, External Communications Manager, Great Clips

Brittany Trangsrud is a passionate communications leader focused on delivering creative solutions and public relations strategies that engage consumers and address business challenges. With a decade of experience, both at agencies and in-house, she has led the development and execution of integrated PR and digital strategies for brands spanning retail, franchise, food & beverage, entertainment, hospitality and technology. She joined Great Clips in 2023 in the role of External Communications Manager where she leads public relations, social media, influencer partnerships and guest services for the world’s largest salon brand.

Brittany received her undergraduate degree in Communications and Marketing from the University of Wisconsin – Eau Claire and a Master of Arts in Strategic Communication from the University of Minnesota. Brittany is passionate about her community and serves as a communications volunteer for the American Red Cross Minnesota & Dakotas.
 

Carolyn Hynds, VP Marketing - CRM & Member Engagement Avion Rewards, Royal Bank of Canada

Carolyn is the Vice President of Marketing, CRM & Member Engagement for Avion Rewards, at RBC. Previously, she led the team that created Be Well, Rexall and McKesson's innovative and award-winning loyalty program that unifies health and wellness. Her passion for data driven marketing fostered a career focused on using customer insights to drive business decisions, starting with market research firm NPD Group, and later, managing two of the largest loyalty programs in Canada at Shoppers Drug Mart and Canadian Tire. Carolyn takes pride in her ability to develop talent and build high performing teams which has been critical to her success leading large transformational innovation projects.
 

Kimberly Biertempfel, Director of Loyalty and Channel Marketing, The Giant Company

Kimberly Biertempfel has been working in the retail industry for over a decade and has been a team member for eight years. She has supported various functions in marketing and commercial planning including brand management, e-commerce, digital marketing, and loyalty. In her current role as Director of Loyalty & Chanel Marketing, Kimberly leads the team driving the strategy and implementation of the Choice Rewards Loyalty Program, as well as the marketing strategy to bring GIANT's unique commercial programs to life. Kimberly received her MBA from the University of Illinois, specializing in Strategic Innovation and Digital Marketing. She was named a Top Women in Grocery by Progressive Grocer in 2020 and '40 under 40' by P2PI in 2022. 
 

Maria Mora, Sr. Manager - Digital Growth and Innovation, Burger King

Maria is a dynamic leader at the intersection of Marketing, Technology, and Innovation, with over 15 years of extensive industry experience.

 At Burger King, Maria spearheads digital innovation campaigns and partnerships that build brand loyalty and drive customer acquisition. Her initiatives have employed a variety of gamified tactics and emerging technologies, including NFTs, cryptocurrency, and, most recently AI, where she led Burger King’s first AI-powered campaign, “Million Dollar Whopper Contest.” Her expertise in blending technology with creative marketing solutions is continuously reshaping the digital experience.

Maria’s creative foundation is rooted in Graphic Design and Art direction and her previous experience at companies like Fox Entertainment and Spotify have sharpened her ability to drive brand engagement through creative content strategies. As a proud Colombian and an empowered Latina, Maria brings a unique perspective, championing diversity and innovation in every project she undertakes.