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Home  Agenda   Loyalty360 Awards Finalist Presentations: Customer Analytics, Insights, and Metrics

Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Customer Analytics, Insights, and Metrics

Thursday, June 6, 2024 - 9:50 AM - 10:50 AM
The finalists competing in the 2024 Loyalty360 Awards will share details of their programs and strategies in fast-paced presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Customer Analytics, Insights, and Metrics
The Customer Analytics, Insights, and Metrics category focuses on the brand’s accessibility, measurement, and management of customer data — internally and externally — and how marketers are managing that data to create long-term customer loyalty. Finalists in this category will have demonstrated how they are putting
customers first by leveraging metrics, including customer data (first-party/zero-party data), voice of the customer, customer feedback, CRM, and market research, with the proven end result of increased customer loyalty.

Speakers

Daniel Audisho, Director - Loyalty Strategy & Program Insights, Loblaw

Daniel leads the Loyalty Strategy & Program Insights team at Loblaw, which operates Canada’s largest and most loved loyalty program, PC Optimum. Loblaw is Canada’s largest grocery and drug retailer, with 2,400+ stores nationwide, and operates a variety of related businesses spanning health and wellness, apparel, and financial services. Each year, 16M+ PC Optimum members take advantage of the program by earning and redeeming points to save on their purchases, taking advantage of member-exclusive pricing, and leveraging our mobile app to ease their shopping experience.

In his role, Daniel leads the teams responsible for PC Optimum’s overall strategy, overseeing major program changes and innovation, and measuring program performance. As part of his program insights work, Daniel recently led the implementation of a Voice Of Customer program that has enabled PC Optimum to systematically collect customer feedback, monitor customer experience health, and survey customers to identify customer pain points and program improvements. Daniel is looking forward to sharing more about how this program is enabling PC Optimum to be more customer-centric than ever before at Loyalty Expo.

Dena Pizzutti, Senior Marketing Manager of Personalization and Optimization, Wawa

Dena Pizzutti is the Senior Marketing Manager of Personalization and Optimization for Wawa, a chain of nearly 1,000 convenience retail stores in the Mid-Atlantic and Florida. With 14 years of loyalty marketing experience, she currently leads the Wawa Rewards loyalty program, targeted marketing, and digital optimization for Wawa and previously worked on the CVS ExtraCare program.  Dena holds an MBA from Boston College and a Doctorate in Business Administration from Temple University.

Lindsay Smith, Sr. Growth Marketing Manager, Blaze Pizza

Lindsay Smith is a digital marketing & customer engagement strategist with 12 years’ experience developing, evolving, and personalizing the digital customer journey. Most recently, Lindsay has led the digital customer strategy for fast-casual restaurant leaders such as Blaze Pizza and QDOBA Mexican Eats. In her role as Sr. Growth Marketing Manager at Blaze Pizza, Lindsay serves as the lead strategist for the brand’s off-premise growth verticals and loyalty program, Blaze Rewards.
 
Prior to joining the Fast Casual industry, Lindsay led digital marketing and eCommerce strategy for companies in the Home Improvement space, like Emerson Commercial and Residential Solutions and Luminance Brands. Along with her team, Lindsay is a 2024 Loyalty360 Award finalist and 2023 winner and is excited to learn from her industry peers at the 2024 Loyalty360 Expo. 
 

Meghan Mulleady, Brand Manager - Loyalty Strategy, The Giant Company

Meghan Mulleady has been a team member since 2012, serving customers through various roles. Currently, Meghan is the Brand Manager of Loyalty Strategy where she implements an ever-evolving loyalty strategy with the support of her dedicated team. Meghan is very passionate about helping others grow and dedicates time to mentoring others and coaching team members through continuing education programs. Education is not her only passion; outside of work Meghan is a devoted member of the Carlisle Theatre Board of Directors. This position allows Meghan to give back in her community through enriching the lives of all ages through entertainment.