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Home  Agenda   Loyalty360 Awards Finalist Presentations: Customer Loyalty Innovation and Transformation

Agenda & Speakers

Loyalty360 Awards Finalist Presentations: Customer Loyalty Innovation and Transformation

Wednesday, June 5, 2024 - 3:30 PM - 4:30 PM
The finalists competing in the 2024 Loyalty360 Awards will share details of their programs and strategies in fast-paced presentations. These presentations give attendees a chance to hear first-hand from the brands that are delivering experiences that set them apart from the competition in creating loyal customers. 

As a part of the award process, all registered conference attendees are eligible to vote for platinum, gold, silver, bronze and honorable mention (if applicable) for each category. Winners will be announced during the Loyalty360 Awards ceremony. 

Category Description - Customer Loyalty Innovation and Transformation
Brands with successful customer loyalty and experience strategies understand that they should never take a “set it and forget it” approach. Marketers always need to anticipate their journey and actively consider “what’s next.” As many brands look to improve, update, or revamp their loyalty strategies, other brands are embracing formal customer loyalty strategies for the first time, understanding the strategy’s value as a way to identify, engage, and reward their best customers. Finalists in this category have successfully demonstrated that their loyalty launches (or relaunches) have resulted in a measurable increase in customer loyalty,
engagement, and/or satisfaction while also proving themselves as a valuable brand differentiator. 

Speakers

Ashlee Regan, Sr. Director Technology, Target

Ashlee Regan, Senior Director, Marketing Technology, is responsible for leading Target’s Guest Data and Loyalty systems and Platforms.  This work is leveraged across the organization to bring to life personalized guest experiences and bring joy and delight to each guest interaction with Target. 
 
Ashlee has more than 12 years of experience leading engineering teams across the globe and is passionate about building high performing inclusive teams that deliver on high quality systems and solutions for Target.
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Barb Millette, Senior Director of Loyalty & Gift Cards, Subway

Barb is the Head of Loyalty & Gift Cards for Subway and has been with the company for over four years. She has an extensive background in strategically designing, building and managing all aspects of loyalty products and programs, resulting in positive business results.  Prior to her position at Subway, Barb was the Head of Loyalty CRM and Gift Cards at Bloomin’ Brands, building more than a decade of experience in the restaurant industry with previous tenure in the financial services and co-branded loyalty space.  
 

Dena Pizzutti, Senior Marketing Manager of Personalization and Optimization, Wawa

Dena Pizzutti is the Senior Marketing Manager of Personalization and Optimization for Wawa, a chain of nearly 1,000 convenience retail stores in the Mid-Atlantic and Florida. With 14 years of loyalty marketing experience, she currently leads the Wawa Rewards loyalty program, targeted marketing, and digital optimization for Wawa and previously worked on the CVS ExtraCare program.  Dena holds an MBA from Boston College and a Doctorate in Business Administration from Temple University.

Leah Carder, Team Lead - Website App & Rewards, Enfamil

Leah Carder is a Team Lead, Website, Mobile App & Rewards at Reckitt, a global leader in consumer nutrition, health and hygiene. She is responsible for the digital product portfolio of Enfamil, the number one pediatrician recommended infant formula brand in the US. She oversees the strategy and operations of Enfamil.com, the Enfamil Family Beginnings mobile app, and the Enfamil Rewards program. She is passionate about creating innovative and user-friendly digital solutions that deliver value to consumers and increase the bottom line.

Matt Fitzenberger, Director Loyalty, Target

Matt Fitzenberger, Director of Loyalty at Target, leads the Strategy and Design team dedicated to shaping the future benefits, perks, rewards and overall progress of Target Circle and Target Circle 360.

Matt has been with Target for 19 years. Prior to his involvement with loyalty, he has held various roles within Target's Merchandising divisions, focused on Price, Promotion, Space & Planning, as well as enterprise initiatives.

Matt earned his BA in Marketing and Entrepreneurship from the University of St. Thomas in Minneapolis, MN. He resides in a northern suburb of Minneapolis with his wife, Rachel, and daughter, Ella.

Nicki Sledd, Marketing Team Lead - CRM and CRC, Enfamil

Nicki Sledd is the US Lead for Enfamil’s Consumer Marketing and Contact Center as part of the larger Reckitt business. She has spent the majority of her career developing and fine tuning Enfamil’s CRM program and recently added learning about and leading the Enfamil Contact Center to her purview. She is located in Reckitt’s Mead Johnson headquarters in beautiful Southern Indiana where Enfamil was born. She enjoys traveling and spending time in the outdoors with her family and looks forward to regaining her golf game soon!

Nicole Pavlovich, Sr. Director - Integrated Customer Marketing, Dominos

Nicole has over 20 years of experience in QSR and Casual Dining. She joined Domino's in 2012 and took on progressive levels of responsibility, with experience leading teams in multiple areas of marketing. From running the in-house digital media buying team, to leading a/b testing and UX improvement across all eCommerce ordering platforms, to consulting with International markets on their digital strategies - Nicole has full funnel digital customer journey experience. In her current role, Nicole oversees digital customer retention activities, including owned media channels, targeted marketing and personalization efforts, and ownership of the loyalty program which recently evolved into the new Domino's Rewards.
 
Prior to Domino’s, Nicole worked in field marketing for Apple American Group and as a corporate trainer for Applebee’s International Inc. Nicole earned a bachelor’s degree in marketing from Western Michigan University and an MBA from University College, Dublin in Ireland. She currently resides in Michigan.