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Home  Agenda   Loyalty360 Loyalty University Brand Masterclass Session: The Critical Role of Identity Resolution fo

Agenda & Speakers

Loyalty360 Loyalty University Brand Masterclass Session: The Critical Role of Identity Resolution for Today’s Data-Driven Loyalty Program

Tuesday, March 11, 2025 - 7:56 AM - 7:54 AM
These sessions are not open to all attendees/are only open to brands with full conference passes and Masterclass sponsors. For any questions, please contact carlystemmer@loyalty360.org. 

There’s a wealth of information you don’t possess on your best customers. Even if you knew where to acquire the best data for your loyalty program, how are you going to connect and persist it? 
 
Join the Audience Acuity team as they share best practices on how to optimize your Loyalty program. While we say Loyalty isn’t a channel, it’s a program, it’s typically relegated to email, DM and mobile. We have the opportunity to change that.
 
Key Takeaways:
 
  • What is “Identity Resolution” and what are the business outcomes it enables? You will walk away with a crystal-clear understanding of the term and how it can positively or negatively impact your program.
 
  • What is the truth behind ID Resolution? There’s a lot of misinformation out there and it’s important you know what to look for. We will give you the key watchouts.
 
  • What are best practices for evaluating, testing, and onboarding ID Resolution partners? We will give you the blueprint.
 
  • How do you maximize your time to value
 
  • What role does ID Resolution play in consumer privacy? Spoiler alert, it’s mandatory.

Speakers

Brian Duke, GM/EVP Identity Solutions, Audience Acuity

Brian Duke is a seasoned professional with over 20 years of experience in enhancing marketing effectiveness and efficiency. As the GM/EVP of Identity and Data Solutions at Audience Acuity, he leads the strategy and delivery of solutions for identity resolution, data, intelligence, and privacy. Brian helps clients navigate the challenges of the cookieless, generative AI, and consumer privacy landscape, strengthening their first-party identity and data assets. His role also encompasses overseeing sales, business development, and partnership efforts.
 
Prior to joining Audience Acuity, Brian held senior positions at Clarity Partners, Accenture, and Epsilon/Publicis Groupe, where he developed and led innovative marketing and identity resolution strategies. His extensive background in marketing analytics, data management, and ad-tech has been instrumental in driving success for the companies he has served.

Jeff Sopko, Chief Strategy Officer, Audience Acuity

Jeff Sopko is the Chief Strategy & Growth Officer at Audience Acuity, where he has been driving strategy and growth initiatives for over four years. With more than 25 years of experience in corporate leadership, marketing strategy, technology innovation, consulting, and marketing services, Jeff has been instrumental in the development and innovation of Audience Acuity's enterprise identity resolution solutions. Prior to this, he held senior roles at Woodside Ventures, Loyalty360, and Baesmam, showcasing his expertise in loyalty programs, digital marketing, and e-commerce solutions. Jeff's leadership extends to his advisory roles and contributions to various organizations, reflecting his commitment to advancing the industry.