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Agenda & Speakers

Maximizing Customer Loyalty through Brand Partnerships

Wednesday, June 5, 2024 - 1:30 PM - 2:05 PM
During this Loyalty Expo panel session,  we will explore the rising significance of brand-to-brand partnerships in customer loyalty strategies and programs. Discover best practices, success stories, and effective marketing strategies for leveraging partnerships to enhance customer engagement and differentiation. 

Key discission topics will include: 
  • Elevated Focus on Brand Partnerships: Explore the growing emphasis on partnerships within loyalty programs and their impact on customer engagement.
  • Success Stories and Strategies: Gain insights from successful partnerships and learn practical strategies for cultivating impactful collaborations.
  • Enhancing Customer Experience: Learn how to seamlessly integrate partnerships to enhance the overall customer experience.
  • Promoting Partnerships: Uncover innovative approaches to promoting and marketing brand partnerships for maximum visibility and impact.
  • Navigating Challenges and Opportunities: Identify common partnership challenges and explore strategies for capitalizing on opportunities.
  • Building a Partnership Network: Discover tactics for establishing new partnerships and expanding your network for mutual benefit.
  • Alignment and Expectations: Learn the importance of aligning expectations among partnering brands to drive sustainable value.

Speakers

John Sellers, Head of Rewards, Bank of America

John Sellers is the digital executive in charge of Rewards at BofA. In this role, John oversees all reward programs; including consumer, wealth management and small business relationship rewards programs and credit card rewards redemption. In 2022, Preferred Rewards was named ‘America’s Best Loyalty Program’ by Newsweek and ‘Best Bank Customer Loyalty Program’ by Motley Fool. 

Prior to his current role, John had worked with other products including; Vehicle Lending, Investments, and Credit Card.  While in Card, John was the Director of Preferred Products and New Account Acquisition where he was responsible for all mass affluent BofA and Merrill branded products. John is the architect of the award winning Travel Rewards Card and led the effort to bring Chip technology to BofA cards.

Before his product roles, John spent the first half of his career in Credit Risk, where he was the Director of Risk Strategies. In this role, John oversaw existing account management strategies which included; line management, balance stimulation (cash and retail), authorizations (overlimit and delinquent) and other payment related strategies.

John began his career with BofA via the MBNA acquisition. He has an undergraduate degree from the University of Delaware where he was a Finance major. He also has an MBA from Penn State’s Smeal College of Business where he graduated with distinction and is a member of the Beta Gamma Sigma academic honor society.

John is involved in several community organizations. He is a lifesaver for the Blood Bank of DE and coaches several youth sport teams in Kennett Square, PA where he resides with his wife and three kids.

Michael Peters, Director of Partnerships, Kampgrounds of America

As the Director of Corporate Partnerships at Kampgrounds of America, Inc. (KOA), Michael collaborates with leading brands such as Progressive Insurance, ZIPPO, Goodyear, Coleman, Harley-Davidson, and AppleTV to connect their service or product to our camping customer. With over 10 years of experience in brand strategy and marketing, Michael’s role with KOA affords him to view partnerships and the KOA Rewards loyalty program with an eye towards mutual value and always the cross promotion.
 

Sabrina Lillew, VP of Loyalty Programs and Partnerships - North and Central America, Accor

Sabrina’s hospitality career spans over 30+ years.  She started her career at The Fairmont Royal York where she held various roles in Accounting and Tour & Travel Sales before moving to Corporate Headquarters in 2000.  Within Corporate, she held progressive sales and marketing roles before joining the Loyalty team.  It didn’t take long for Sabrina to realize that this was where her true passion was, and she never looked back.   She now has 15+ years of loyalty experience and uses her background in marketing, sales, and customer service to support her in her current role as Vice President, Loyalty Programs & Partnerships where she determines the strategy, marketing, and operation of Accor’s B2C and B2B loyalty and certificate programs along with loyalty partnerships for North and Central America.